Ventura Projects are self-initiated, curated exhibition areas with a special focus on quality and concept. Starting with Ventura Lambrate in 2010, they became the place for independent designers, design schools, creative studios and labels to present during Milan Design Week. Other projects derived internationally in Berlin, London, Kortrijk and New York. In 2018 we are hosting the second edition of Ventura Centrale and the first Ventura Future in Milan as well as the first Ventura project in the Milddle-East, Ventura Dubai, by special request of dmg events and on the occasion of the 28th INDEX Design Series.
The dynamic, curated format balances renowned designers with emerging talents, and independent studios with established brands, academies, galleries or institutions. Conceptual experiments are juxtaposed with professional presentations. In this way, we challenge visitors to view design from different perspectives, and participants are connected with others working beyond their own domain. In line with the widening scope of design, our open approach gives participants flexibility to present their work in a way that best suits their practice.