In 2010, Organisation in Design started Ventura Lambrate, but also worked with 11 exhibitors in Zona Tortona.
Producers | labels, such as: Royal Goedewaagen, Linteloo and Piet Boon
Designers | studios such as: La Bolleur and Smool by Robert Bronwasser
Academies | schools such as: Royal Academy of Art and Koning Willem 1 College
Promising newcomers such as: Werner Neumann, Dennis Slootweg and Tiddo de Ruiter
International labels such as: Arpa