Downtown Design – Dutch Collective

Clients wish
Downtown Design is the Middle East’s leading fair for contemporary and high-quality design. It serves as a platform for both international and regional brands, manufacturers and designers and took place from 8-11 November 2023 in the Dubai Design District (d3). Margriet Vollenberg initiated and curated the exhibition Dutch Collective at the event.

Analysis
Recognising Dubai and The Middle East as important hubs when it comes to innovation and projects. The objective of participating at Downtown Design Dubai, with the exhibition Dutch Collective, was to connect with a new audience in Dubai and create a lasting impact. Looking ahead, our strategy is forward thinking, encompassing possibilities like collaborations with local dealers, and the exploration of opportunities for future exhibits and partnerships in the region. The dynamic market presents opportunities to build bridges and explore the prospects that the future holds in this vibrant market. 

What we did
Over the span of six months we prepared five exceptional Dutch designers to showcase their incredible work at Downtown Design Dubai. Our efforts included guiding them in their sales preparations and ensuring they were well-prepared for presenting their work in the region. In addition to the exhibition itself, we organised a comprehensive program offering business support, network events, and sales meetings. With the valuable support of the Embassy of the Kingdom of the Netherlands, we successfully positioned Dutch Design on the international stage. This collaborative effort has not only showcased the talent of Dutch designers but has also opened doors for potential collaborations and opportunities in the vibrant and dynamic Middle Eastern market.