Studio Marjan van Aubel – Positioning a Solar Designer

 
 

CONSULTANCY

Marjan van Aubel was in need for a sounding board to help her make certain decisions.

Client wish

Marjan van Aubel was looking to (re)position herself as a designer. She was in need of direction for the future of her studio, business opportunities and her position as a Solar Designer.


Analysis

Marjan van Aubel is an award-winning Solar Designer whose innovative practice spans the fields of sustainability, design and technology. As an energy pioneer, Marjan works in collaboration with scientists, engineers and institutions to promote extreme efficiency through design.


What we did for HER

Organisation in Design and Marjan van Aubel worked together for one year, scheduling a consultancy session every six weeks at the Utrecht office. Together we formulated a direction and road map with several topics, such as ‘profiling’, ‘branding’ and ‘communications’ etc. We guided Marjan through this process and during the year she was able to consult us on questions about her work as a designer and entrepreneur.

"The strategic advice from Margriet Vollenberg of Organisation in Design helped me to professionalise my studio and make certain decisions. As a professional who has years of experience in the design field, Margriet acted as a sounding board." – Marjan van Aubel



 

CONTACT

Nicolaasweg 142
3581 VL Utrecht

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